Heat-sublimated lanyards are a fantastic option for any business, and they can help the retail and hospitality industry by providing an easy means for staff identification, security, and brand recognition.
A heat-sublimated lanyard is created through a chemically altering process of rapidly heating dye to permanently infuse it within the fabric material, known as heat sublimation. You can read more about it here.
They offer many benefits, including their durability and longevity, as well as their ability to act as an identification marker for staff and your brand, and the fact that they can easily be integrated with security features.
We have broken down the key reasons why heat-sublimated lanyards should be a core part of any retail or hospitality business to help you decide whether they are the right choice for you and your staff.
Let’s get into it!
One of the core advantages of heat-sublimated lanyards is that they can act as a dynamic branding tool that is easily customised for your business. For businesses in the retail and hospitality space, this is very important, as you often find yourself relying on strong branding to build your reputation.
Opting for heat-sublimated lanyards increases the amount of branding you can incorporate into the product.
The process of heat sublimation means you have access to customisation features such as full-colour printing, Pantone matching, and personalised elements like logos, employee names, and QR codes, which create visually compelling and highly functional accessories that push your branding out no matter where your employees go.
Heat-sublimated lanyards can thus enhance brand visibility, as they act as a beacon of branding that is worn around all your employees’ necks. This also reinforces professionalism, as it ensures a consistent look across all staff and identifies them as an essential part of a strong brand identity.
By now, you should already be able to tell that we believe heat-sublimated lanyards to be the superior choice, particularly when it comes to use in the retail and hospitality sectors. However, you might be wondering why.
The reasoning behind this belief largely stems from the material properties of a heat-sublimated product, as this offers a quality that cannot be replicated and makes the lanyard ideal for daily use.
Most heat-sublimated lanyards are made from high-quality polyester. While this might not be the ideal fabric for clothing, polyester is the perfect choice for creating long-lasting and durable lanyards. Due to polyester’s makeup, it provides a soft feel, however, it is extremely strong, allowing it to withstand daily use. This means that despite the fabric being tough and tear-resistant, the lanyard is also very comfortable for the wearer, allowing them to easily wear it daily.
Additionally, the process of heat sublimation allows the lanyards to be naturally resistant to washing, so the branding or colour scheme will not fade with time. They are also UV resistant, so you don’t need to worry about the wearer using the lanyard outdoors, and chemical resistant, which can be useful for those using the lanyard in a commercial kitchen environment.
Furthermore, the durability of heat-sublimated polyester means the product is easily reusable, and therefore cuts down on waste and replacement costs, making it the no-brainer choice for anyone looking to start using lanyards.
Let’s hone in on the specifics – what makes a heat-sublimated lanyard so ideal for a special retail setting?
Lanyards can be a game changer for those in the retail environment, as they offer a plethora of practical advantages that can make staff management, and carrying out daily tasks a lot simpler.
Additionally, customers will be able to see your staff wearing a lanyard, and be able to quickly tell that they work in the store and can assist with any questions or queries they might have. This is a fantastic customer service benefit, as it smooths out the process of customers tracking down someone to help them with their requests.
Lanyards are also great for store security, as you can easily attach a security key card to them, allowing only the wearer to be able to access and out of the building. This is particularly important for retail outlets that sell high-value items, such as jewellery or designer clothing, as security is extra important here.
On a more practical level, heat-sublimated lanyards can enhance loss prevention and assist with inventory management, as you can attach various digital identifiers to each lanyard for easy use by staff. You can also use the lanyard to provide controlled yet quick access to cash registers, which ultimately streamlines daily operations for retail businesses and improves the efficiency of your customer service.
Heat-sublimated lanyards also offer many benefits to those in the hospitality industry, such as enhancing guest experience, streamlining event staff management, and providing business-specific advantages to those working in restaurants and hotels.
Much like the retail industry, lanyards are great for hospitality workers as they allow for easy staff identification. Staff visibility is a crucial part of customer service in the hospitality sector, and lanyards are an easy way to ensure this standard is upheld at all times.
If you’re in the event business, lanyards can also be a great addition to help you with event staff management. They allow you to easily identify staff, offer an additional platform to show off sponsor branding, and can be attached to ID or security badges that allow workers easy access to certain parts of the event.
The fact that security badges can be attached to lanyards also provides an advantage to hotel workers, specifically concierge and room service staff, as they can easily swipe in and out of different areas of the hotel, which increases safety and security for both staff and guests and speeds up various processes that need to be carried out.
Giving hotel guests a lanyard during their stay which allows them to lock and unlock their room is also a fantastic idea, as it makes them feel safe and secure, but still provides easy room access, which in turn increases overall guest satisfaction.
Finally, restaurant servers may also benefit from using a lanyard, as they can be set up to allow them to swipe in and out of shifts, access staff-only areas such as the kitchen, and act as an identification marker for patrons.
We have already briefly touched on the fact that heat-sublimated lanyards can be highly practical when it comes to offering security for your business, however, we want to stress the importance of this feature.
Lanyards can be one of the best tools to offer your staff and customers security and safety when on the company premises, as it is relatively easy to integrate security features into a lanyard.
One of the best ways to do this is by integrating RFID into your heat-sublimated lanyards. RFID, which stands for “radio frequency identification”, is a security method that allows you to use electromagnetic fields installed on a tag or card that can be used to activate a reader.
This can be used to unlock or lock doors, log into business technology, or even as a simple way to identify a staff member.
All you need to do is set up your RFID tags and attach them to a lanyard to grant staff or guests easy access to buildings and facilities. It is extremely user-friendly, as it typically operates on a “tap and go” system, and can easily be installed or attached to a heat-sublimated lanyard,
You can also integrate QR codes or barcodes into your lanyards, which is particularly advantageous for staff members. If you would like your staff to be able to easily login at the till or POS, or even apply a staff discount, this can be loaded onto a QR or barcode that can then be attached to a lanyard and worn around the staff member’s neck for easy access.
If you are particularly security conscious, there are several tamper-evident designs for security cards available. This means that if someone were to tamper with a security badge, the design of the badge or tag would show you that it has been compromised, which tells you that you need to tighten your security and put additional measures in place until the issue is resolved.
Lanyards can offer extremely high levels of security, which is why any business that wants to ensure their staff, customers, and buildings are safe at all times should consider integrating them into their business practices.
It should come as no surprise that people come in all shapes and sizes, company-issued items such as lanyards need to reflect this. Luckily, heat-sublimated lanyards come with a wide array of sizing options to suit all wearer’s and business needs.
Here at The Wristband Co., we offer two different standard sizing options for our heat-sublimated lanyards. These are narrow width (15mm x 900mm) and wide width (25mm x 900mm). This means that you have an option for a smaller and more discreet lanyard, or a larger and more user-friendly lanyard already available to you before you place your order.
Our heat-sublimated lanyards are already fully adjustable, offering a built-in advantage over fixed-length options. Each lanyard comes with an adjuster, allowing wearers to easily modify the length to their personal preference for maximum comfort and practicality.
This adjustability makes our lanyards an excellent choice for both staff and guests, ensuring a tailored fit for every wearer. If inclusivity and convenience are top priorities, our heat-sublimated lanyards provide the ideal solution—no need for additional length customisation.
This is a great choice if your focus is on comfort, as you can ensure each lanyard is tailored to its wearer’s needs and preferences.
If you’re looking for more tips on how you can customise your heat-sublimated lanyard check out our designer blog here.
Customer experience is everything in the retail and hospitality sector, as it acts as the backbone of your business. While there are many different aspects and factors of the customer experience to consider, many of them can be aided with the use of a lanyard.
As we have already discussed, one of the core uses of a lanyard is for easy staff identification. Making sure that your staff are easily and readily recognisable is a key part of the customer experience, as your clients need to feel supported and assisted at all times. Ensuring that your staff stand out from your customers is very important, as it increases access and allows their queries to be solved more efficiently.
The consistent use of lanyards also makes staff look more cohesive and professional, which is the experience you should be aiming to give customers.
Overall, lanyards can pave the way for seamless and easy interactions, which serve to strengthen brand trust and customer satisfaction, two core goals that any business worth its salt should be working towards.
As well as customer benefits, heat-sublimated lanyards offer many advantages to your employees too. Wearing a lanyard can offer a sense of belonging to their workplace, as they are quite literally wearing the brand around their neck.
Typically, they will be issued with the same or a similar lanyard to their colleagues, which creates a type of uniform that allows wearers to feel they are demonstrating that they are part of a group. It also demonstrates role clarity, as their lanyard is an indication of their position within the business, which can help to reduce workplace anxiety.
Ultimately, lanyards act as a type of uniform for employees. This allows them to feel as if they are part of one unit, which increases workplace morale and team identity. The more your employees feel that they belong, the higher their workplace satisfaction is. If workplace satisfaction is high, your team will be more productive and efficient, which is an incredible long-term benefit that helps the overall function of the company as a whole.
Heat-sublimated lanyards are the ideal choice for anyone working in a retail or hospitality environment. Not only are they durable and resistant, but they are also an opportunity to increase branding within the workplace.
They also act to improve staff recognition, which in turn improves the customer service experience and operational efficiency.
If you feel like your business would benefit from the use of heat-sublimated lanyards, there are many different options you can take. It is easy to balance quality with budget by leveraging bulk ordering discounts and material pricing tiers. Plus, customisation options provide cost-effective solutions while maintaining high-quality standards.
Here at The Wristband Co., we pride ourselves on our high-quality heat-sublimated lanyards. If you would like to place an order or even simply discuss what options are available to you, do not hesitate to contact us at 08 8363 4850 or email us at [email protected]
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38 Little Rundle Street Kent Town SA 5067
08 8363 4850
ABN: 62 239 772 879
The Wristband Co. is located on the traditional lands for the Kaurna people, and we respect their spiritual relationship with their Country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today.
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